However, to prepare I knew I need to ensure I understood the original source research that inspired that headline. What emerged was that while it seems bluffing or ‘BS' meant you were also smart, the Canadian researchers didn’t actually test how smart people were - just how smart external observers assumed them to be. Assuming something about another’s intelligence a common mistake, but one that was lost in the sharing of the research. In fact, those assumed to be the smartest were actually fairly modest about how much bluffing they did.
Instead, they seemed to do a better job ‘ knowing their audience’ and more accurately judging what they could actually get away with! That’s a self-awareness I talk about in the 'The Con Job' - something we don’t praise frequently enough! So, for me, based on this research, I’d advise people not to aim for comfort in BS - as that’s not useful for any of us.
Instead, based on what was interpreted as intelligence, I’d instead advise to you focus on becoming more competent and skilled only at:
1. Story-telling skills
2. Verbal articulation
Those killer three skills (as opposed to BS) will always serve you well in any context. They’ll make any discussion or even corporate presentation more engaging. Plus they'll keep you focused on what all need - more honesty! You can check out the 7 minutes with Kay, via the video below.